7-Eleven Inc. – the multi-million dollar corporation boasting $782 million in revenue last year – has a humble history. Starting in 1927 John Jefferson Green began selling bread and milk convenience products in ice-house storefronts. Today there are 68,236 stores worldwide.
New York City 7-Eleven stores are now offering something extra. A new feature with its mobile app. Customers who have the store’s rewards program will be able to scan product barcodes, pay using a stored card/mobile-payment service and also scan a confirmation code post-purchase. In other words NYC customers will be able to pay for their items from their phone, bypassing the checkout line completely. Any promotions will be automatically featured in. According to 7-Eleven Chief Digital, Information and Marketing Officer, Gurmeet Singh:
“More people are on the go and looking for faster, easier ways to shop than ever before. 7-Eleven continues to redefine convenience with frictionless experiences like Mobile Checkout. Our customers use their smartphone for all kinds of activities that save them precious time. Now with the Mobile Checkout feature, customers can control their entire 7-Eleven shopping experience. Not only that, but customers can earn and redeem points on a variety of products when using Mobile Checkout. Customers are given lots of options when they walk into a 7-Eleven store, from product assortment and customization all the way to payment methods. Mobile Checkout is just one more way we can make someone’s day a little easier and give 7-Eleven customers a convenient checkout alternative to waiting in line during a store’s busiest times of day. It’s another reason to say, ‘Oh thank heaven for 7-Eleven.'”
Perhaps after last month’s news of what 7-Eleven Inc. did for a new baby, it’s not surprising the company is so successful. J’Aime Brown was born on 7/11/19 (July 7), at 7: 11pm, weighing 7 pounds 11 ounces. Following the announcement of her birth, 7-Eleven pledged $7,111 toward a college fund for her as well as newborn goodies including special 7-Eleven Inc., onesies!