Small Business Pulse was recently launched by CBS in an effort to “give small businesses a helping hand.” On the platform will be tips on all the attributes associated with business including HR, finance, legal system, marketing, sales and technology. Discussions will take place digitally on how to establish a more efficient work environment, enhancing online branding, the management of mobile payments.
The reason this was set up was, according to Chief Marketing Office of CBS Altitude Group’s Rich Lobel, was because for a long time it was felt that small businesses required more help. This idea was emphasized by President of CBS Local Digital Media, Ezra Kucharz who pointed out: “If small-business owners can see great content from business leaders that have been successful, they’ll learn how to do things they might be struggling with right now.”
The longer term plan for Small Business Pulse is, over the next year to offer “seminars, business breakfasts and social-media summits.”
What is good news as well for small business owners, is that, according to Chris Guillebeau, author of ‘The $100 Startup: Reinvent the Way You Make a Living, Do What You Love, and Create a New Future,’ starting a small business has “never been easier.” This is mainly due to the fact that people are very comfortable making purchases online. Rather than having a lot of money initially to start a business, Guillebeau suggests “sweat equity – taking the time to make something meaningful” is more of a necessity.