In 1996, New York Celebrity Assistants (NYCA) was established. Since then the organization has come a long away and the assistants who are part of it get a lot of “assistance” themselves in dealing with their celebrities.
Working for a celebrity – while sounding quite glamorous – can often be extremely challenging with demanding clients and high expectations. Thus, grouping together for support and help is rather a good idea.
The assistant of course, is in addition to the agents, managers, publicists and cosmetic unit! There is so much to do and that is where the assistants come in. Their role is to plan meetings, book flights, organize parties and other such things.
With the aid of the NYCA, assistants find their jobs easier. One of the founders, Bonnie Low-Kramen explained: “It’s a win-win situation to help your colleagues with resources.” It makes the job easier, more efficient and better for the client.
It’s a lot of networking. If one assistant needs to get in with a particular florist, another assistant might be able to do them a favor. And then that assistant can call in the favor at a later date. Low-Kramen even has a book about it called Be The Ultimate Assistant, but at the end of the day it is the NYCA to which she turns, calling it her “powerful secret weapon.”
At the end of the day, if one is going to work for celebrities in New York, why not get some assistance, while assisting?