While the gala scene in New York City takes its annual summer break, there is still a way for visitors to contribute to the economy and participate in a “boundary-pushing technological and entertainment” adventure.
From August 1-31st, a pop-up – SuperReal – has “transform[ed] the historic Cunard Building into a colorful walk-through digital art installation.” Set up by Moment Factory in conjunction with Cipriani, it is located at 25 Broadway.
According to Moment co-founder and executive creative director, Sakchin Bessette:
“Cipriani 25 Broadway provides the perfect opportunity to juxtapose iconic landmark architecture with layers of new technology to create this immersive experience that blurs the lines between the real and the unreal, illusion and reality – SuperReal aims to inspire a sense of collective wonder and connection. We thought it’s such an interesting thing right now to juxtapose layers onto reality, because where the future’s tending to bring us is the digital and the physical worlds are merging so that they’re indistinguishable. We’re adding layers of virtual reality to everything and other realities to our world — whether it’s the Internet, which is becoming as real as reality, or if it’s entertainment.”
Grand Hall’s interior design has been made to transform the visitor’s surroundings, taking them to a variety of surreal locations. From flower gardens to balloons, techno music to meadow mellow sounds and everything in between, it truly is an intensifying of the senses. The exhibit features a maze of interactive installations that respond to the visitor’s actions, a floor mirror, balloons playing and more. SuperReal hopes to bring “an eclectic group of people who are willing to set their minds and senses free.”