Do you dream about looking perfect 24/7? That is the goal of ArcSoft’s Perfect365 app which just made its debut appearance at New York Fashion Week FW16. Working with designers Laurel Dewitt, Leanne Marshall and Dorin Negaru, the Perfect365 featured four new makeup looks at this year’s Fashion Week. Described by Wikipedia as “[one of the four] most prominent fashion weeks of the world,” makeup looks inspired by these designers were developed for the experiential enjoyment of beauty enthusiasts there. In addition, last week, in recognition of ‘Valentine’s Day Week,’ Perfect365 offered coffee to over 1,000 people outside Fashion Week venues in New York, to say ‘thank you’ to its loyal customers.
This app currently has over 80 million global users and gives style lovers “unprecedented control over their smartphone selfies.” It features over 200 Hotstyle one-tap makeovers, 20+ customizable make-up and tweaking tools, Style it! clothing and accessory tips and step-by-step guides on how to do make-up related things.
As to the success of the app, designer Leanne Marshall explained the phenomenon quite simply: “Nothing beats the power of the feel-good factor. With Leanne Marshall and Perfect365, fashion and beauty collide in the most exciting way. I love that the app allows you to find your look for every day.”
Perfect365 was also found to be offering free coffee at Moynihan Station, at the shows and backstage at 550 Washington Street, Pier 59 and 10ak, rubbing shoulders with the likes of Lady Gaga, Vanessa Hudgens, Khloe Kardashian, Alicia Keys, Milla Jovovich, Cyndi Lauper, Kelly Rowland and Nicki Minaj.